By Peter Lyon, CEO, Wigmore IT The past year has been one of the most defining periods for SaaS since the move to cloud. Rising capital constraints, shifting customer expectations, and the rapid commercialisation of AI have exposed the fragility of many existing operating models. At Wigmore, we work hands-on with more than 30 global SaaS and enterprise organisations. This gives us a uniquely detailed, real-time view of how companies are adjusting their customer, revenue, and

At a recent CXO event hosted by Gainsight, I found myself in a lively debate with another attendee about job titles. The question was...

Scaling Customer Value, Retention, and Growth in B2B SaaS In today’s SaaS economy, retention isn’t a byproduct of onboarding—it’s the new...

David Jackson Co-Founder CLG Forum CEO, TheCustomer.Co This is the third in a series of White Papers exploring concepts at the core of...

This paper is from the CLG Forum - https://www.clgforum.com/ This is the second in a series of Revenue Thru Results White Papers...

By Peter Lyon, Chief Customer Officer & Mark Deegan, CEO – Wigmore IT Foreword After leading more than 180 SaaS engagements across every...

Executive Summary In today’s volatile SaaS and technology market, protecting recurring revenue is more critical than ever. Customer...

From MVP to MVC: In the rapidly evolving B2B SaaS industry, product development often centers around the concept of a Minimum Viable...